Selected Work

Ideas are good. Making them real is better.

A selection of work across video, content, campaigns, and creative production: from first brief through final delivery.

Featured Projects

BRAND VIDEO · CREATIVE DIRECTION · PRODUCTION

A fresh story for an established program.

MY ROLE
Producer · Scriptwriter · Creative Direction · Project Lead · Distribution

THE PROJECT
Blanchard's Self Leadership program needed a refreshed brand video that better reflected how the program is positioned today. I partnered with the program stakeholder to define what the new video needed to communicate and helped shape the project from initial concept through launch.

THE APPROACH
I wrote the script and worked with our Media Production team to translate it into a storyboard and visual direction. Throughout production, I provided creative direction, coordinated stakeholder feedback and approvals, and collaborated with the Media team on revisions and final edits. Once the video was complete, I led its marketing and distribution.

PODCAST · CONTENT STRATEGY · PRODUCTION

Conversations worth having.

MY ROLE
Producer · Content Strategy · Editorial Development · Post-Production · Distribution

THE PROJECT
LeaderChat is Blanchard’s leadership podcast, featuring conversations with authors, researchers, and thought leaders about the challenges people face at work. I help shape and produce episodes from early planning through publication and promotion.

THE APPROACH
For each episode, I coordinate with featured guests, develop the interview outline and questions, manage scheduling and production logistics, and produce the recording alongside our host. I then work with our production team through editing and post-production before managing distribution and marketing across Blanchard’s channels.

SELECTED EPISODES
What Friction Can Teach Us
What Self Leadership Looks Like Today
Staying Engaged in Seasons of Change

INTEGRATED CAMPAIGN · PROJECT LEADERSHIP · CONTENT MARKETING

One report. A campaign built around it.

MY ROLE
Project Lead · Campaign Management · Video Production · Email Marketing · Cross-Functional Collaboration

THE PROJECT
Blanchard’s 2025 L&D and HR Trends Survey Report gave us a wealth of research and insights to share. The challenge was turning the completed report into a broader campaign that could bring those findings to life across multiple channels, including email, video, podcasting, and digital content.

THE APPROACH
As project lead, I managed the campaign from planning through execution, coordinating timelines, deliverables, stakeholders, and cross-functional contributors across the different pieces of the campaign. I was especially hands-on with the video, working through its development and production, and collaborated with teammates to build and execute the email campaign. Together, the campaign extended the report beyond a single piece of content and created multiple ways for our audience to engage with the research.

EVENT PROMOTION · VIDEO PRODUCTION · CONTENT MARKETING

Turning past moments into a reason to show up.

MY ROLE
Producer · Content Development · Editorial Selection · Stakeholder Collaboration · Distribution

THE PROJECT
To promote the Blanchard Leadership Summit and drive event registration, our team created an energetic promotional video using footage from previous events. The goal was to capture the experience of the Summit and give prospective attendees a compelling reason to join us.

THE APPROACH
I worked with our Media and Marketing teams to review an extensive library of existing footage, identify the strongest moments and sound bites, and shape them into a clear visual story. I collaborated throughout the editing process, worked with stakeholders to gather and incorporate feedback, and helped bring the final promotional piece together for the event campaign.